United For Growth: ATP Strategic Vision
The ATP has developed a new Strategic Plan, designed to unlock tennis’ true potential and ensure the sport maximises significant growth opportunities within the sports and entertainment industry. Developed since the beginning of 2020 by ATP Leadership, in extensive consultation with industry experts, the two-phase Strategic Plan focuses on creating a fan-centric approach and comprehensive collaboration across tennis in order to raise the bar for the entire sport. In parallel, it capitalises on the digital revolution that will continue to shape the future of content consumption. Phase 1...
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