Why Kanye West’s Sneakers Aren’t Selling Out (Or: How I Ended Up With $900 Worth Of Yeezys)
Illustration: Sam Woolley (GMG) I got the first email at 10:54 a.m. on a Friday. “Congratulations — You won!” it read. I opened it and learned I’d won a pair of Yeezys. By “won” it meant I won the right to buy a pair. Specifically, the $300 Adidas Yeezy Boost 700 Mauve EE9614. Then another email came, an hour later. “You won! You are the online raffle Winner!” Another arrived that evening. This one was in all caps: “YEEZY BOOST 700 ‘MAUVE’ IN-STORE RAFFLE WINNER.” I’d gone from Yeezy-less to West-full, spending $900 on brown sneakers in one day. I’d been entering raffles for almost every...
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