The WNBA Players Union Is Headed Towards Labor War, But Its Leader Is Nowhere To Be Found
When you see the communications strategy.Photo: Hannah Foslien (Getty Images) Back in July, at the WNBA All-Star weekend in Minneapolis, a league official sidled up to me and asked me a question. Did I know how much money the WNBA had lost last season? The answer, I learned in short order, was $12 million. At first blush it might not seem like the kind of factoid a league struggling to gain greater market share would be peddling, unasked, to a member of the media. But the WNBA is in negotiation mode. Last Thursday’s long-expected move by the WNBA Players’ Association to opt out of its...
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