These New Basketball Sneakers Are Stupid
Five years ago I was in a gaggle of journalists on Nike’s campus. There must’ve been hundreds of us. It felt like overkill at the time. I struck up a conversation with a reporter from the Portland Business Journal, and he was just as mystified as I was. “Where’d they put you up?” he asked me. I told him: “The Nines.” His face showed a bit of shock. The Nines, as you might’ve guessed from the name, is a pretty nice hotel. All this for a sneaker launch? Nike showed us quite the time that week. They flew me out from Philadelphia and put me up for a few days. The head of Nike addressed us. So...
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