Reebok To Women: Empower Yourself By Sitting On Men’s Faces
Reebok Russia’s attempt to inject a progressive message into its recent marketing campaign has blown up in its face. This is because it was about face-sitting. One of the empowering messages that appeared on Russian Reebok’s social media read, “Sit not on the needle of men’s approval—sit on men’s face.” Advertisement This text didn’t appear next to all of the promotional shots; just the one featuring Zalina Marshenkulova, a notable Russian feminist influencer. Another image featured Justyna Graczyk, an MMA fighter. The text there translated to, “I covered my nipples so that you don’t cut...
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